Does wearing less, actually get you more (followers) on social media?
So many people, especially young women, think its a resounding “YES”. The answer, however, is both Yes and No. Girls/women with less clothes on their social media pages may get an increase in following in the beginning. They may even increase their following at a quicker rate, however without fresh content, without content that not only grabs the user’s attention, but also provides value to them, that they can benefit from in their own lives, without this, those followers won’t be long lasting and you will be back to where you started.
Ever seen those beauty pages with a large following? Some may have started with posting pictures of how beautiful they are, but soon transitioned to adding value to their followers. What do I mean by this? In order to keep people interested in your page and your content, in order for them to keep invested and engaging with you, your content has to be helpful/useful to them in some way. So lets use this beauty page example. If you love all things beauty and makeup, as I do, we don’t just want to follow people who post images of themselves with flawless makeup do we? No, I personally, would like to know how they get that look. What are the techniques and products that they use etc. This helps me to purchase those products and try using their techniques to better my own makeup skills. This keeps me engaged with their content and invested in their page.
I think the mistake we make sometimes, is forgetting that to be successful on Instagram, you have to see it as a job. It’s an industry like any other and we need to treat it as such if we aim to make a living through it.
So what should your immediate next steps be? I would suggest opening up your social media page now, and take a holistic view at it. But this time, look at it through the lens of the viewer/follower and ask yourself if this page gives you anything back? Do you come away from looking at it feeling more calm, happy, confident, more knowledgable etc etc. Does it add to your (daily) life in some way?. People respond more/better to people (and social media pages), that they can relate to and feel they get something out of. Being authentic and raw is also very important. Especially since Covid has hit us all, we all want to feel connected to real people who understand us and offer us hope and inspiration.
Pages with influencers posting about their insecurities or motivation to feel confident in your own skin, for example, has become hugely popular. And while followers don’t necessarily come away with special offers or product news etc, they do come away feeling more confident, more understood and less alone. This is providing and in turn getting value.
For anyone reading this, thinking, I don’t know what to post or how to change direction to offer more value, think about your niche (we chatted about this in a previous post) and then ask yourself what you would like to see on a page with that niche.
If you would like an extra eye, use the contact form/page and let me know your handle and ill try to take a look and let you know my thoughts:)
I hope you have a slightly better understanding of the difference between instant “fame” and long lasting growth. You don’t need to wear less, to get more. Be authentic, be of value and they will find you and love you more for it.
Happy Posting My Hunnies
Arita X
